The story so far
What we’ve delivered. How we measure it.
Impact Tracker
learners and opportunities in the pipeline
levy pledged for delivery
schools reached
Figures as of August 2026.
Global goals, local proof
Measured against the goals that matter.
The World Economic Forum expects 39% of core job skills to change by 2030. UNESCO makes the case for lifelong learning as the response. The UN Sustainable Development Goals set the targets we measure ourselves against; ours are 4.4, 8.5, 8.6, 10.2 and 17.17. We build to these frameworks and report against them.
Quality education
Accredited programmes, apprenticeships and AI and digital skills across schools. Target 4.4, more people with relevant skills for employment, reads like our mission statement.
Decent work
Target 8.6 set the world a 2020 deadline to cut youth unemployment; it was missed. Our work with young people outside education and employment serves it directly.
Reduced inequalities
Inclusion irrespective of background: our programmes are weighted deliberately towards those furthest from work.
Sustainable communities
Place-based programmes built with local authorities, schools and community organisations, strengthening the places people live and work.
Partnerships for the goals
The Maikai model itself: employers, providers, funders and government convened around one table.
This alignment is practical. For public bodies and for contractors carrying social value commitments, we help deliver them: apprenticeships, skills programmes and schools engagement, measured and reported. The young people these targets measure are who First Rung exists for.
Trusted by
Testimonials
“Maikai's strong focus on measurable impact, balancing long-term business outcomes with immediate engagement metrics, is what sets them apart.”
“Our partnership with Maikai allows us to provide tailored, fully funded training that will help expand the support we provide to young people.”
“Maikai has been an exceptional partner in shaping a programme that genuinely reflects the needs of our unique community.”
“At Compass, we believe businesses have a responsibility to create opportunities that extend beyond the workforce and into the communities they serve. We are delighted to be able to allocate Growth and Skills Levy to Maikai's great initiative.”
“Partnering with Maikai gives us the opportunity to take a strategic, trust-wide approach that builds capability and opportunity across our workforce and student community.”
Recent partnerships
Sported × Compass Group
3,000+ member organisations gain access to the Maikai skills hub.
Harris Federation
Three-year partnership on AI, digital skills and employability pathways.
Enterprise Nation
Helping small businesses upskill in AI through funded training.
Team
The people behind Maikai
Decades of experience across business, sport, culture and education.